Kotaku Kills Heavy Rain ARG?

By | Sat, February 6th, 2010 at 10:57 am

HeavyRain_Demo
We’re all about getting out the info gamers crave, but a concerned EpicBattleAxe reader submitted a rant letting us know that Kotaku pretty much stripped the fun out of the unique marketing effort that was the Heavy RainFour Days” Alternate Reality Game.

In a nutshell, the ARG allowed folks to get a taste of the experience Heavy Rain would supply while rewarding those that completed the task at hand with early access to the highly-anticipated demo. Well, Kotaku decided to mass distribute the demo download method instead of encouraging folks to partake in the ARG, thusly pissing off all of those that put the time, effort, and energy into EARNING early access to the demo.

Here’s the rather, uh, “unhappy” news tip we got on the matter from EBA Member JC Ramirez:

I understand everyone wants to play the demo right now and everything, but for those (like me) that had busted their asses with the clues and everything (keeping up with made up tweeters)  and to get that sense of  victory because I got rewarded with the Heavy Rain Demo 6 days before (its release on) PSN was a great sense of victory. I know we should all share the joy and everything and I know any other dude on the Web would had posted the way to get this, but I find it very fucked up that a site like Kotaku had to self-proclaim the ones leaking this. I mean, I did it fairly and when I was gonna tweet (about the demo not to say how to get it) and then these fuckers leak the info so everyone lazy enough that didn’t start the 4 Days event cheat their way into getting the demo. I found this insulting and takes away the fun of this interactive web-mystery that the PR people of Sony has given us…Thanks a lot fucking Kotaku.

Kotaku commenter rainynight65 had this to say as well:

“This is crap guys. The correct approach would have been to direct people to the ARG and tell them that if they solve the puzzle correctly, thety get early access to the demo. Also, Precinct52 is not the ARG, only part of it. Thanks for encouraging a ton of freeloaders who almost killed the site today for those who played the ARG.”

So, my question to you, the EBA Community is this:

Should gaming news outlets leak this kind of info?

To be fair, the post on Kotaku makes it perfectly clear that you can earn access to the demo through the ARG, but after reading through the comments, it appears they got some things wrong within the report while posting the story in haste. Anyway, I want YOUR take on the matter…Is this a “Ignore it if you don’t want it” kinda thing? What about those that EARNED it? Is there any responsibility on behalf of the news poster? Feel free to sound off below.

NOTE:
We adjusted a few words from JC’s email for grammatical purposes.