Comment by Abberjam on September 13, 2012 at 5:44am

I like the slant, but not the texture. Also, just to be really anal, the axe needs to come down just a tad to line up the points along the bottom.

Comment by Ian - Alexander Arts on September 13, 2012 at 7:25am

Haha - cool, you took my suggestion. Well I think that looks pretty good. The axe might need to move down a hair or be ever so slightly smaller to make it feel more in balance with the AF.

When I took logo / graphic design in University I had to re-do my logos like a million times before the teacher would accept it.

I think the texture would look cooler if the colors were more like stone. But EBA always uses that orange and yellow tone. The more you look at this one, it looks kind of like beer with bubbles in it.

Comment by Ian - Alexander Arts on September 13, 2012 at 7:27am

I just thought of something. The axe could just stand for the word Axe - then do we need the A? Could just be the Axe and the F for Factor. I think that would leave a bit to much to get confused though, so it's probably a bad idea.

Comment by Annoraxx on September 13, 2012 at 4:23pm

@Abberjam Yeah, the texture i'm not too fond of either. haha everyone's a critic! but you're right. the axe could come down a bit.

@Alexander I see what you're saying. I like the idea of it but, as you mentioned, it might be a little confusing... or it could just be T (axe) F ..... but that would look kind of weird, I think. You're welcome to modify the logo and try something different if you want.

Comment by Annoraxx on September 13, 2012 at 4:26pm

@Alexander well, Brent does drink a lot of beer, I'm sure, so...... XD 


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