I got to thinking after reading Aussie Legend's status update regarding this edition, wrote some comments, but decided to elaborate my opinion a bit more, so without further ado:
This is my first ever battle cry! :D anyway, here goes:
I have nothing against marketing your game the way you choose, using elements from said game to promote it is par for the course. Dead Island is an M-rated, violent game about dismembering hordes of zombies (including but not limited to; fat zombies, bikini-wearing zombies, tourist zombies, survivors-that-didn't-make-it-in-the-end zombies, lots of zombies) on a deserted tropical island. No-one is expecting anything more, or less.
I would also like to reinforce the fact that I have absolutely NO problem with nudity, violence, gore, etc etc in games and am not, nor will I ever be "offended" by any of those kinds of things. I love dead space, for example, and if that isn't gore, then I don't know what is. Hell, take the Witcher 2, which is among my favourite titles, and it has plenty of explicit nudity, violence, and very mature themes. Games are, after all, an art form and should be seen and taken as such, even games that are just about killing zombies.
However, I believe that things like these [read: a dismembered bikini bust] continue to promote a very bad image/stereotype of gamers. The one where we are all very immature and the only things we care about are BOOBZ, SECKS, GORE, KILLING SH1T, AND SCREEMIN AT PEPUL NOOBZ ON XBOX LIVE!!1!!11
Cheap (figuratively speaking, because i doubt the edition will go for less than $99) stunts like this make me think of the crap EA pulled back when they were advertising Dante's Inferno. remember that? Check it out. Or how about this one for Dead Space 2 just go to show that many people in the industry do not take us seriously. The average gamer is 30 years old (source). It's time for the industry to grow up too.
We are trying to move this medium forwards (Perfect examples of this are Journey and The Walking Dead), but things like these just keep pulling us back.
And it pisses me off.
whoa, this got pretty long! (-mandatory "that's what she said"-)
Cheers from Spain, and keep on cleaving things from stuff!
PS. If you caught a Hobbit reference somewhere in there, you have probably read the book too many times ;)