Effective Marketing is Effective: 4ThePlayers

So in the comments section of the last EBC I outlined several reasons why I decided to cancel my PS4 preorder and hold out until Infamous Second Son. Then this piece of media hit...

I immediately began to regret my decision. So much so, that I spent countless hours hitting the refresh button on Amazon hoping they would get more PS4's in stock. Luckily they eventually got some more bundles in and I ordered one. I just wanted to share that little story with you guys here in the community because I think this is absolutely one of the greatest pieces of video game marketing that has ever been put out. I've had a commercial similar to this running in my head ever since Nintendo began to struggle with the Wii U. To my surprise it was Sony who actually did it and pulled it off. It really shows that Sony gets it in terms of how they plan to make this console a success. I would love for the Axehead Army to share their thoughts in the comments section down below.

Views: 133

Tags: 4, 4theplayers, players, playstation, ps4, the

Comment by Ry Marinara on October 23, 2013 at 11:18am
After I saw this I immediately looked for my ps1 and hooked it up to my TV. A big smile went across my face and my cousins and I started to reminisce about how we used to play this game or that game. The conversation ultimately lead to everyone agreeing that we're all getting Ps4s. Really great marketing piece Sony.
Comment by Abel2Disable on October 23, 2013 at 1:13pm

It's a great commercial for gamers. For me, my fondest memories are with the Super Nintendo. Now I gravitate more to Playstation since I play more mature games, though. I was planning on getting a PS4 near launch, but when Watchdogs was delayed it left with just Killzone Shadowfall to play. I'll get it when Infamous Second Son is released.

Comment by Pernicious Panda on October 23, 2013 at 7:59pm

Their new marketing team is earning their pay, that's for sure. Nostalgia is also a hell of a tool when used correctly. The direction and tone being set with the PS4 launch and ad push has me genuinely excited about next gen.

Comment by Israel Pacheco on October 23, 2013 at 8:04pm

@Ry Marinara: The video pretty much punched me in the gut with nostalgia since I've grown up with the Playstation since almost it's inception. The sound effects of Crash Bandicoot and gameplay of Tekken got to me LOL

@Abel2Disable: I also have very fond memories of the Super Nintendo since it was the console that got me into gaming. It's unfortunate Watchdogs was delayed. I hope it comes out as a polished product once it releases. I was looking forward to checking it out but don't mind the wait to much since there are other titles I can play like Killzone Shadow Fall, ACIV, and Knack.

@Pernicious Panda: I'm really happy Sony has a new marketing team and strategy. That's one of the biggest issues Sony had in the early years of the PS3. They kept trying to be clever with extremely strange commercials that didn't work. Remember that crying baby WTF LOL

Comment by Esso on October 24, 2013 at 10:20am

This video gave me goosebumps. The sound of PS1 booting up. Oh. My. God. Playing Metal Gear Solid on PS1, my all time favourite game, i became who i am today. I had a couple of PS1's then a couple of PS2's but something snapped and i jumped to Xbox 360 ship during current generation. I recently got me a PS3 aswell, catching up on exclusives. I have my mind set on PS4 as my next generation. I cant wait. 

P.S. That PS4 boot-up sound does not tickle my pickle though.

Comment by Jerome Hemmersbach on October 24, 2013 at 1:31pm

Funny, cause a friend hit me up on this one. Posted it on my FB wall stating "Y'all remember?" - Of course I do.

And after listening to the last, I think it was AF, I immediately had to check out older PS One game intros on YT, starting with Battle Arena Toshinden!

What fun we had and probably will have on the next one.

As I live in Germany and my next trip to the US is planned for March, I'll gift myself a belated Christmas present when I'm there. Hopefully Watch Dogs will be out by then.

PS: Let's have an out of the box 2013 PS4 Version of Marble Madness, Mr. Cerny! - Let's really sink our teeth in that nostalgia...

Comment by Israel Pacheco on October 25, 2013 at 2:31pm

@Esso: Same here! Brought back lots of great memories :)

@Jerome Hemmersbach: I love looking up old PS1 intros. One of my favorites its Tekken 2's cg cutscene. So badass!

Comment by Izzy Ortiz on October 28, 2013 at 5:32pm

I love this piece of marketing right here, this made me remember the countless hours that I spent playing games that I didn't understand at the time (my native tongue is Spanish). In the video I love the transition from Playstation classic to the re-designed PSOne, which in fact not too many people noticed. I have'd owned all Playstation consoles and I'm not about to let them down. I pre-ordered my PS4 with Battlefield 4 but I'm also planning on getting Call of Duty G and Killzone SF(I don't discriminate). I love you guys, I'm about to cry..........

Comment by Israel Pacheco on October 31, 2013 at 11:46am

@Izzy Ortiz: I also loved the transition between console redesigns in the video! I've owned all the Playstation consoles and love them too :)


You need to be a member of EpicBattleAxe to add comments!

Join EpicBattleAxe

The War Chest



The Axe Factor Poll!

What do YOU think the game industry should do to address social injustice?
Nothing, everyone should make the games they want to and include whatever they like0%
Provide players a choice with regard to gender/ethnicity/sexuality0%
At every stage of the process, simply ask "Are we being exclusionary?"0%
Other (Post a comment on TAF 156)0%
Not much needs to happen beyond raising awareness, people will make better choices once they understand why its important0%
Accurate information needs to be injected so publishers understand that being inclusionary doesn't equate financial loss0%


  • Add Photos
  • View All

Community Blogs

Sorry All: No EBC This Week :[

Hey all, sad news I'm afraid. DK's computer suffered a serious hiccup and is off being nursed back to health. Unfortunately, we're not going to be able to record EpicBattleCry this week. Hopefully, things will be back to the routine next week. See you then!

The Axe Factor 156: The Year of Aliens

The darkness cannot conceal you from The Axe Factor! This week, we're joined by guest-host Alex Thomas of Stoic to drool over Alien Isolation, golf-clap Hitman GO, and discuss a BioWare Dev's call for the industry to end social injustice in gaming.


This Week:

What We’re Watching:…

Gamer or QA tester? Early Access (long)

On the 16th of May 2007 the Halo 3 public Multiplayer Beta saw release for members of Microsoft's Xbox Live Subscription service. It contained 3 maps, a handful of game modes to play as well as a selection of the new weapons added in the sequel. Ostensibly the build was disseminated to test the matchmaking system, network loads and game balance but the use of an outdated iteration or 'Build', the heavy marketing and it's bundling with another…

Easter greetings!

I'm visiting my parents over Easter, and I come across a few old computer magazines I bought as a youngin. As I read, memories wash over me.…

TWIG: Don't Starve, The Wolf Among Us, Broken Sword 5, Ether One (Finished!)

So, something interesting happened as I once again played the crap out of Don't Starve this week: I lost a little steam. It seems like I know the tricks now, more or less, to surviving past winter and staving off insanity. I have had several very successful (70+days) runs this past week,…


The Axehead Demographic

Started by Selcinorhc in Site Discussions. Last reply by CornRPeople2 2 hours ago. 25 Replies

Greetings all, I've been thinking about the EBA community recently and have been wondering about what gamers our site is comprised of.  What do we do for a living, what sort of time we devote to…Continue

Your team in Pokemon X & Y

Started by Hellion in Site Discussions. Last reply by Hellion yesterday. 6 Replies

Just getting back into Pokemon and wanted to know who do you guys have in your team?Thanks to some cool trades on wonder trades I have a old school team…Continue


Started by Amrit Randay in Off-Topic Discussions. Last reply by Hellion yesterday. 45 Replies

Welcome Axe-Head Army.  I wanted to basically make this thread dedicated to pickups!  Feel free to share what you've bought for the month so far, and all the months to come!  It can be game related,…Continue

Tags: stuff, awesome, collectibles, pickups

My Next Drifting Video - YOU decide

Started by Abberjam in Game Discussions. Last reply by Marcos on Monday. 1 Reply

Howdy fellow AxeHeads! First off, thankyou to the small handful of you that took interest in my recent Forza 5 drifting videos. They're great fun to make and help cure my boredom :PFor my next video…Continue

© 2014   Created by Lorin Baumgarten.   Powered by

Badges  |  Report an Issue  |  Terms of Service