RANT: Discussing the iPad's Potential

By | Sun, February 14th, 2010 at 1:05 pm

iPad
Several weeks after the announcement of Apple’s new iPad there has been a lot of talk regarding the presence of the new device and how it will impact the gaming industry (if at all).  Some sites have gone so far as to blatantly make fun of the device (not that it doesn’t necessarily warrant it) but after having some time to let it all soak in, I thought it would be good to put things in perspective and see what the EBA Community thinks about the matter.  Not to single out Kotaku (even though I will with Example 1 and Example 2), but it seems to me that some of the information being put out there for gamers is not being properly put into perspective.  After all, this is Apple, a HUGE company, and while hardcore gamers might not feel the impact directly, publishers and developers dedicating time/resources to the platform means that gamers will most likely be impacted in some shape, way, or form. So, let’s take a couple swigs of the ‘ole spirits and discuss, shall we?

Before we get caught up into the normal gaming platform dance, let’s consider the niche market that the iPad could thrive in.  The casual gaming market used to be a joke, especially in the eyes of PC and Console gamers. We have all made fun of those silly little games you could play on your old cell phones – that while fun, are just a temporary fix – hence the term ‘casual’ gaming.  The emergence of the iPhone and growing popularity of community and social gaming on the web, most notably Farmville on Facebook, has given rise to an entirely new type of gamer.  With millions of subscribers and just under $100 million in profit in 2009, the developer of Farmville,  Zynga, stands to make record profits in 2010.  With the use of the simplified gaming mechanics of casual, community gaming and the use of micro transactions, these types of games could be just the ‘niche’ market that the iPad could fill. Zynga and Playfish, both power players in these social community games ‘genre’, continue to find ways to bring their increasingly popular titles to their consumers.

So, if it’s direct impact on the gaming economy you’d like to discuss, then don’t sell the iPad short.  There may be those that make fun of the device, but the ease of application distribution and micro transactions could quickly elevate an already aggressively expanding market even more into the mainstream ‘gaming’ community.  Hell, we may even start to see large scale integration of these casual games into our consoles. Online Farmville on Xbox Live? Sure, laugh! Don’t count it out, either…

With gaming’s infusion into a wide array of devices and across ever increasing demographics, it becomes less about what types of bad ass first person shooters you can make for the iPad and more about how to bring highly profitable, addictive games to the device. You can bet that the major pubs/devs out there are gonna invest in the opportunity and as a result, look to provide experiences that may just make the iPad more relevant than you’d expect.

So, what do you all think? Sound off in the comments section below and as always we’ll keep you posted on all of the latest iPad info right here on EpicBattleAxe.com!