RANT: Is Mass Effect More "Film" Than "Game"?

By | Mon, January 11th, 2010 at 11:14 am

RANT_MassEffect

Anticipation/hype for BioWare’s Mass Effect 2 is hitting an all-time high right now as we near the game’s release in just a few short weeks. Counting myself among the pumped, I noticed an interesting story over on Joystiq (via IGN) where Mass Effect Project Manager Casey Hudson went on the record stating that work on Mass Effect 3 is already underway and that the storied RPG developer is looking to make a “fairly short turnaround” in terms of the third installment’s release.

Obviously, it’s no surprise that work on ME3 has already commenced and the “short turnaround” thing s can mean pretty much anything, especially when you consider that it’s been over two years between the original Mass Effect and the soon-to-be-released sequel, but here’s my question; Is BioWare rushing this franchise along now that it’s gained notoriety and backing from EA? Is one of gaming’s most valuable IPs being treated more like a “Film” than a “Game”? Honestly, I don’t know, but there’s two ways of looking at this…

First, if you think of Mass Effect like a feature film from the BioWare/EA perspective, then you would certainly WANT to get the third and final installment out relatively quick to capitalize on the hype and generate as much interest/sales as possible. It’s like the Lord of the Rings flicks or something…keep em’ coming…keep milking that IP…Secondly, you can think of this from a different perspective…The Mass Effect franchise as what it is…a GAMING franchise. Unlike films, Mass Effect 2 could be heavily supported by DLC and a consistent stream of content to enhance/grow the world, characters, and story while seeing what gamers respond well to. After all, BioWare has already adopted this model with it’s recently-released Dragon Age franchise. Capitalizing on the opportunity to maintain steady interest while also gathering player feedback, a year or two of DLC could help shape the story/characters for the third and final installment (the plot of which is no doubt already written, but whose extraneous factors could still be refined). This is something you can’t really accomplish in the realm of films and an aspect of the ever important creator/player relationship that makes gaming so unique. The DLC support for the original Mass Effect was pitiful and I’d really like to see fans get what they crave/deserve with the sequel. Hell, new races, worlds, etc. can be introduced and through steady feedback, BioWare can offer some “fan service” by letting its community shape some of the content in the climactic conclusion.

So, there’s no real “news” here, but it’s interesting to discuss. Should BioWare focus on treating the Mass Effect IP like a “film” or a “game”. Obviously, I’m hoping that BioWare will attempt to conjure up new and innovative ways of progressing a valuable franchise like Mass Effect while taking into account the options afforded by the medium itself. I certainly don’t want Mass Effect 3 rushed along simply to get it out within the “hype” window, but I also don’t want to wait 3 full years for a true sequel. What do you all think? What would you like to see from BioWare/Mass Effect. Let us know in the comments below.