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	<title>EpicBattleAxe &#187; APB</title>
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	<description>Let Your Voice Be Heard!</description>
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		<title>Gaming Matters: Leave The Money On The Nightstand</title>
		<link>http://epicbattleaxe.com/gaming-matters-leave-the-money-on-the-nightstand/</link>
		<comments>http://epicbattleaxe.com/gaming-matters-leave-the-money-on-the-nightstand/#comments</comments>
		<pubDate>Wed, 05 May 2010 10:25:47 +0000</pubDate>
		<dc:creator>"EpicBadAxe"</dc:creator>
				<category><![CDATA[Gaming Matters]]></category>
		<category><![CDATA[APB]]></category>

		<guid isPermaLink="false">http://epicbattleaxe.com/?p=14482</guid>
		<description><![CDATA[<p><a href="http://epicbattleaxe.com/gaming-matters-leave-the-money-on-the-nightstand/"></a> By Lorin Baumgarten</p> <p>Before we get into this week&#8217;s topic, I feel it is my job – nay, my duty – to mention my friend&#8217;s new &#8216;ism&#8217;. With several weeks of intense work, Brent Adams and Tony Grice manged to cure our good friend Daniel Kayser of a pretty severe ailment. The disease...]]></description>
			<content:encoded><![CDATA[<p><a href="http://epicbattleaxe.com/gaming-matters-leave-the-money-on-the-nightstand/"><img src="http://epicbattleaxe.com/wp-content/uploads/2010/05/gm_apb1.jpg" alt="Gaming Matters: Leave The Money On The Nightstand" /></a><br />
By Lorin Baumgarten</p>
<p>Before we get into this week&#8217;s topic, I feel it is my job – nay, my duty – to mention my friend&#8217;s new &#8216;ism&#8217;.  With several weeks of intense work, Brent Adams and Tony Grice manged to cure our good friend Daniel Kayser of a pretty severe ailment.  The disease was one of the larynx.  The sickness would cause his voice box to forcibly eject the words “At the end of the day” from his oral cavity multiple times a day.  But with a lot of hard work, that dark period is behind us.  And for the Boys of Battlecasting, it has been a serene time.  Well this week it seems there is a new strain of the virus infecting Daniel&#8217;s body, and I feel that I would be remiss in my duties as a friend were I not to try and strike out the plague before it takes hold.  This new strain has taken the form of the following words: “On the Whole”.  Now it seems benign enough, but don&#8217;t be fooled.  Mr. Kayser uttered these words no less than one hundred and thirty-seven times throughout the short show that was released last Monday, and every time he did I could not help but think of Scott Evil uttering the infamous line from the cinematic classic <strong>Austin Powers: Goldmember</strong>, “You know what, I agree.  Preparation H <em>does</em> feel good&#8230; on the hole.”  So it is time for an intervention to help our friend.  Consider yourself intervened upon Daniel.</p>
<p>Ok, with that out of the way, what is the topic of this week&#8217;s article, you ask?  Well if you couldn&#8217;t tell from the title, it&#8217;s how <strong>APB</strong> makes me feel like the game is a hooker that I picked up on the street corner by asking me to pay for it by the hour.  But, maybe that&#8217;s the effect they were going for.  Read on and let&#8217;s discuss pricing by the hour (and maybe hookers &#8211; &#8216;ya never know).<span id="more-14482"></span></p>
<p>So for those of you who don&#8217;t know what <strong>APB</strong> is, it is a PC only, Massively Multiplayer Online game the is set in the modern day fictional city of San Paro.  The game revolves around two factions, Criminals and Enforcers, who battle for control of the city.  It has an urban gangster feel to it and, according to the game&#8217;s <a href="http://www.apb.com/" target="_blank">website</a>, it will support up to 100 players in each action district, 250 players in each social district, and up to 100,000 players in each world.  The game design is being headed up by David Jones, the creator of the original <strong>GTA</strong> and <strong>Crackdown</strong>, and is being developed by Realtime Worlds for release on June 29th in the US and July 1st in Europe.  Okay – now that you have the background, let&#8217;s talk about what I really came here to discuss, the game&#8217;s pricing structure.</p>
<p>I wrote a <a href="/apb-dated-and-pricing-announced/">post</a> about it last week on EBA when the pricing was first announced and the boys brought it up on this week&#8217;s <a href="/ebc-skirmish-074-one-happy-meal-at-a-time/">episode of EpicBattleCry</a>.  Interestingly the proposed pricing structure has been pretty polarizing.  In a nut shell, you buy the game at $49.99 (a normal price for PC games) and you get 50 hours of gameplay.  After that time has expired, you can buy blocks of twenty more hours for $6.99 or get an unlimited monthly plan for $9.99/month (with discounts for 90 and 180 day packages).  And on top of all of this, there are ways to earn RTW Points within the game which can be used to buy more game time (RTW ostensibly stands for Realtime Worlds).  So, let&#8217;s take this apart a bit and see if we can&#8217;t discern if this is a positive or negative take on pricing.</p>
<p><img src="http://epicbattleaxe.com/wp-content/uploads/2010/05/gm_apb2.jpg" alt="APB: All Points Bulletin" /></p>
<p>Let&#8217;s start with the bad, because I think this is where people have a tendency to go when they hear about this different pricing structure.  One of the first things I feel I should mention is a very insightful point that Daniel brought up on EpicBattleCry, and one which I had never thought about.  Daniel&#8217;s point was that structuring the pricing for this game in this way will create a constant feeling that the player is always playing the game under the thumb of a running clock.  The player will always be thinking about how much time certain activities might take and there is always the threat of the clock running down.  It is an interesting concept to think about.  Can the pricing structure of a a game actually change the way the game feels when you play it?  That&#8217;s pretty heavy.  Another concern is what kind of precedent this sets.  While it is well established that MMO&#8217;s will have an ongoing fee to play, but the idea of paying buy the hour is a new one (please correct me if I am wrong).  If this type of thing passes muster with the gaming audience now, how long will it be until we are paying by the hour for <strong>Battlefield: Bad Company 2</strong> or <strong>Halo: Reach</strong> multiplayer? This is a potentially dangerous road to go down, don&#8217;t &#8216;ya think?  Another interesting point alluded to on the show this week was the question of whether or not it was a wise decision for an unproven, new IP to try this new structure?  That one I will leave to you to answer below.  Now let&#8217;s hop over to the good side of the fence.</p>
<p>Ahhh&#8230;.(stretches arms)&#8230;..welcome to the good side.  It is much nicer over here, isn&#8217;t it?  Okay, so what is good about this pricing structure?  Well, first and foremost – choice.  Choice is good, and this structure provides choice.  If you are not a hardcore player, this pricing structure benefits you by providing you a way to avoid being beholden to a monthly fee.  Theoretically, if they had stuck to the traditional model, you would have paid $49.99 for the game and $9.99/month after that.  So after the first three months, you would have paid roughly 70 bucks.  But if you&#8217;re a person who can only put in 10-20 hours a month on this game, well you just saved yourself 10-20 dollars.  That&#8217;s a good thing.  On the flip side, if you want to play the game a lot, well they offer a monthly fee for your pleasure.  Not only that, if you know you are going to play <strong>APB</strong> for a while, there are even discounts for 90 or 180 day subscription.  Additionally, you can actually earn more game time by doing things in the game.  Now it remains to be seen how easy or difficult that will be (although I would imagine it will require some work), but the possibility is there.  David Jones, the game&#8217;s creator, did go so far as to say about the ability to earn RTW Points (and therefore game time) that “Highly talented players could potentially even play for free in this way.”  Either way, this just offers more choice.</p>
<p>So, as you can see, this isn&#8217;t really as black and white as it may initially seem.  The choice given to the player to not be tied to a monthly payment regardless of the amount of play time is good, but on the other hand – where could this slippery slope lead us?  As I said at the top, this is an issue that seems to be pretty polarizing, though I, for one, am always interested in seeing how something new like this works.  For me, I wouldn&#8217;t be able to put a lot of time into a game like this on a consistent basis, so keeping the cost down is enticing.  But do I really want to feel like I am playing under a clock?</p>
<p>What are you thoughts?  How do you feel about paying by the hour (for games, not sex)?  Does it make you feel dirty?  Cry Havok and let your voice be heard below!!</p>
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		<item>
		<title>EBC Skirmish 074: One Happy Meal at a Time</title>
		<link>http://epicbattleaxe.com/ebc-skirmish-074-one-happy-meal-at-a-time/</link>
		<comments>http://epicbattleaxe.com/ebc-skirmish-074-one-happy-meal-at-a-time/#comments</comments>
		<pubDate>Tue, 04 May 2010 01:12:31 +0000</pubDate>
		<dc:creator>"Viking Brent" Adams</dc:creator>
				<category><![CDATA[EpicBattleCry]]></category>
		<category><![CDATA[Activision]]></category>
		<category><![CDATA[Alan Wake]]></category>
		<category><![CDATA[APB]]></category>
		<category><![CDATA[Brent Adams]]></category>
		<category><![CDATA[Bungie]]></category>
		<category><![CDATA[Call of Duty: Black Ops]]></category>
		<category><![CDATA[Castlevania]]></category>
		<category><![CDATA[Daniel Kayser]]></category>
		<category><![CDATA[Dead Space 2]]></category>
		<category><![CDATA[Game Room]]></category>
		<category><![CDATA[Gaming Heads]]></category>
		<category><![CDATA[Iron Man 2]]></category>
		<category><![CDATA[Mega-Man Legends]]></category>
		<category><![CDATA[Prince of Persia: The Forgotten Sands]]></category>
		<category><![CDATA[team fortress 2]]></category>
		<category><![CDATA[Tony Grice]]></category>
		<category><![CDATA[Treyarch]]></category>
		<category><![CDATA[UFC Undisputed 2010]]></category>

		<guid isPermaLink="false">http://epicbattleaxe.com/?p=14385</guid>
		<description><![CDATA[<p><a href="http://epicbattleaxe.com/ebc-skirmish-074-one-happy-meal-at-a-time/"></a></p> <p>Make ready chains for the war machines, and bring down the city walls! Its time for another edition of EpicBattleCry; this week we discuss the alliance between <strong>Bungie</strong> and <strong>Activision</strong>, check out the <strong>Dead Space 2</strong> trailer, ponder the indefinite delay for <strong>Game Room</strong> releases, consider the <strong>APB</strong> pricing structure, and mull over...]]></description>
			<content:encoded><![CDATA[<p><a href="http://epicbattleaxe.com/ebc-skirmish-074-one-happy-meal-at-a-time/"><img src="http://epicbattleaxe.com/wp-content/videos/2010/05/ebc_074.jpg" alt="EBC Skirmish 074: One Happy Meal at a Time" /></a></p>
<p>Make ready chains for the war machines, and bring down the city walls! Its time for another edition of EpicBattleCry; this week we discuss the alliance between <strong>Bungie</strong> and <strong>Activision</strong>, check out the <strong>Dead Space 2</strong> trailer, ponder the indefinite delay for <strong>Game Room</strong> releases, consider the <strong>APB</strong> pricing structure, and mull over <strong>Alan Wake</strong>&#8216;s free DLC.</p>
<p>First out of the gate, we check out the trailer for <strong>Treyarch</strong>&#8216;s new entry in the <strong>Call of Duty</strong> franchise: <strong>Black Ops</strong>. We discuss our impressions of the teaser and what the future holds for CoD. Next up, with the summer movie season about to kick off (and <strong>Iron Man 2</strong> and <strong>Prince of Persia: The Forgotten Sands</strong> waiting in the wings), we talk movie tie-in games and offer some thoughts on how devs could actually manage a good one.</p>
<p>The Battle Cry of the Week goes to the rumored <strong>Castlevania</strong> title, <strong>Gaming Heads</strong>&#8216; collectible Valve statues, <strong>UFC Undisputed 2010</strong>, and <strong>Mega-Man Legends</strong>.<span id="more-14385"></span></p>
<p>If you&#8217;ve got a comment on the show, sound off below, if you&#8217;ve got a Battle Cry you want to share, <a href="http://epicbattleaxe.com/category/battle-cry">click here</a> and sound off on the latest topic-started post! Stay sharp.</p>
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		<title>APB Dated And Pricing Announced</title>
		<link>http://epicbattleaxe.com/apb-dated-and-pricing-announced/</link>
		<comments>http://epicbattleaxe.com/apb-dated-and-pricing-announced/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 12:03:58 +0000</pubDate>
		<dc:creator>"EpicBadAxe"</dc:creator>
				<category><![CDATA[PC News]]></category>
		<category><![CDATA[PC/MAC]]></category>
		<category><![CDATA[APB]]></category>
		<category><![CDATA[Realtime Worlds]]></category>

		<guid isPermaLink="false">http://epicbattleaxe.com/?p=14346</guid>
		<description><![CDATA[<p><a href="http://epicbattleaxe.com/apb-dated-and-pricing-announced/"></a></p> <p><strong>APB</strong>, the PC only action-MMO from <strong>Crackdown</strong> developer Realtime Worlds, has been given an official release date of June 29th in North America and July 2nd in Europe. Along with this announcement comes the reveal for the pricing structure the game will be sporting. Here is a description of the game&#8217;s pricing options...]]></description>
			<content:encoded><![CDATA[<p><a href="http://epicbattleaxe.com/apb-dated-and-pricing-announced/"><img src="http://epicbattleaxe.com/wp-content/uploads/2010/04/apb_dated.jpg" alt="APB Dated And Pricing Announced" /></a></p>
<p><strong>APB</strong>, the PC only action-MMO from <strong>Crackdown</strong> developer Realtime Worlds, has been given an official release date of June 29th in North America and July 2nd in Europe. Along with this announcement comes the reveal for the pricing structure the game will be sporting. Here is a description of the game&#8217;s pricing options taken directly from the <strong><a href="http://www.apb.com/faq/" target="_blank">APB</a></strong> website:</p>
<blockquote><p>You can purchase a retail version of <strong>APB</strong> either in-store or via digital download at standard retail price (SRP $49.99/£34.99/€49.99). The game includes 50 hours of action game play out of the box plus unlimited time in APB&#8217;s social districts customising, socialising and trading on the marketplace.</p>
<p>Once your game time is up, you have flexibility to top up your action game time from as little as $6.99 (£5.59, €6.29) for an additional 20 hours, while more frequent players can switch to a 30-day unlimited package for only $9.99 (£7.99, €8.99) with discounts available for 90 and 180 days.</p>
<p>The retail package also contains a bonus 100 RTW points towards your next purchases.</p>
<p>An additional benefit to this evolutionary model is the ability for you to convert your own customisations and rewards to tradable products to give to friends or clan-mates or to place on the Marketplace to earn more RTW points (convertible to game time) or in-game cash.</p></blockquote>
<p>So&#8230;what do you think? Are you excited for this game? How do you feel about the pricing structure? Does it feel reasonable to you? Sound off below!!</p>
<p><a href="http://pc.ign.com/articles/108/1087083p1.html" target="_blank">Source</a></p>
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		<item>
		<title>More APB Beta Invites?</title>
		<link>http://epicbattleaxe.com/more-apb-beta-invites/</link>
		<comments>http://epicbattleaxe.com/more-apb-beta-invites/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 11:29:56 +0000</pubDate>
		<dc:creator>"EpicBadAxe"</dc:creator>
				<category><![CDATA[PC News]]></category>
		<category><![CDATA[PC/MAC]]></category>
		<category><![CDATA[APB]]></category>

		<guid isPermaLink="false">http://epicbattleaxe.com/?p=12684</guid>
		<description><![CDATA[<p><a href="http://epicbattleaxe.com/more-apb-beta-invites/"></a></p> <p><a href="http://www.joystiq.com/2010/03/12/more-apb-beta-invites-going-out/" target="_blank">Joystiq</a>, today, said that they have received info from “tipsters” telling them Realtime Worlds will be sending out another wave of invitations to the beta for their persistent online title <a href="http://epicbattleaxe.com/tag/apb/">APB</a>.</p> <p>Realtime Worlds, makers of a little title called <strong>Crackdown</strong>, calls the new game “the next evolution of action games...]]></description>
			<content:encoded><![CDATA[<p><a href="http://epicbattleaxe.com/more-apb-beta-invites/"><img class="alignnone size-full wp-image-12686" title="apb_beta" src="http://epicbattleaxe.com/wp-content/uploads/2010/03/apb_beta.jpg" alt="apb_beta" width="490" height="276" /></a></p>
<p><a href="http://www.joystiq.com/2010/03/12/more-apb-beta-invites-going-out/" target="_blank">Joystiq</a>, today, said that they have received info from “tipsters” telling them Realtime Worlds will be sending out another wave of invitations to the beta for their persistent online title <a href="http://epicbattleaxe.com/tag/apb/">APB</a>.</p>
<p>Realtime Worlds, makers of a little title called <strong>Crackdown</strong>, calls the new game “the next evolution of action games into the persistent online space.” If your interested in being part of the beta and you&#8217;re not yet registered, you might want to head to the <a href="http://www.apb.com/beta-application/" target="_blank">APB website</a> to get signed up.</p>
<p>If you do get into the beta, or are already in, be sure to let us know what you think!</p>
<p><a href="http://www.joystiq.com/2010/03/12/more-apb-beta-invites-going-out/" target="_blank">Source</a></p>
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		<title>APB Announced</title>
		<link>http://epicbattleaxe.com/apb-announced/</link>
		<comments>http://epicbattleaxe.com/apb-announced/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 00:09:15 +0000</pubDate>
		<dc:creator>"Viking Brent" Adams</dc:creator>
				<category><![CDATA[E3 2009]]></category>
		<category><![CDATA[E3 2009 News]]></category>
		<category><![CDATA[PC News]]></category>
		<category><![CDATA[PC/MAC]]></category>
		<category><![CDATA[Xbox 360]]></category>
		<category><![CDATA[Xbox 360 News]]></category>
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		<category><![CDATA[ea]]></category>
		<category><![CDATA[Realtime Worlds]]></category>

		<guid isPermaLink="false">http://epicbattleaxe.com/?p=3220</guid>
		<description><![CDATA[<p><a href="http://epicbattleaxe.com/ea-apb-announcedea-apb-announced/">Full Story</a></p> <p><a href="http://epicbattleaxe.com/apb-announced/"></a></p> <p>EA announced at their E3 2009 press conference this afternoon that they would publishing a new IP from developer Realtime Worlds. <strong>APB</strong> is a unique MMO where players take part in a persistant world of crime and justice. Players choose to either prey on the citizens and businesses of the...]]></description>
			<content:encoded><![CDATA[<p><a href="http://epicbattleaxe.com/ea-apb-announcedea-apb-announced/">Full Story</a></p>
<p><a href="http://epicbattleaxe.com/apb-announced/"><img class="alignnone size-full wp-image-3224" title="apb" src="http://epicbattleaxe.com/wp-content/uploads/2009/06/apb.jpg" alt="apb" width="530" height="360" /></a></p>
<p>EA announced at their E3 2009 press conference this afternoon that they would publishing a new IP from developer Realtime Worlds. <strong>APB</strong> is a unique MMO where players take part in a persistant world of crime and justice. Players choose to either prey on the citizens and businesses of the city or become enforcers and prey on the criminals.</p>
<p><a href="http://www.apb.com/">Hit the official site</a> for more deets.</p>
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