With western MMOs like Lord of the Rings Online, Company of Heroes, and Dungeons and Dragons Online embracing the free-to-play game model, Blizzard has recently had to ask itself some difficult questions about its World of Warcraft strategy. Questions like, “What should I eat for lunch?”
Lead desinger Tom Chilton isn’t concerned with losing the massive WoW fanbase any time soon, subscription fee or not.
“We’re not spending a lot of time thinking about [going free-to-play]. It’s not something that’s a reality for us in the near future,” Chilton said.
WoW is the largest and most profitable MMO in the western market, with some 11.5 million subscribers worldwide, and while lesser games need to compete with one another, WoW has confidently held the throne since its release in 2004. Chilton thinks that’s reason enough to avoid the free-to-play model for now.
“I feel like they’re doing that to compete with other games that are on a similar subscriber level to what they were at. I imagine that when one of them went free to play it cannibalized some of the other subscribers,” Chilton said.
It seems WoW is in no danger of being eaten up by any games currently on the market or in production. However, Chilton is still casually preparing for the worst.
“I can definitely imagine that being the case with World of Warcraft,” he said. “If another game comes along and blows us away it may not make sense for us to have a subscription fee. Or even further down the line, when we have another MMO out.”
So until Blizzard creates its own demise in the form of a new MMO, WoW will remain subscription-based. Which means we probably have at least another decade to wait, so keep that piggy bank full.
Do you mind paying to play one of the largest and most intricate MMOs in the world? How would free-to-play affect the game? Give us your opinions right here!


















