Fable III goes Episodic, Casual to Reach $150 Million
Fable III is altering the franchise’s intricate RPG formula, hoping to reach a wider audience–including women and action-adventure gamers–and to attain a profit margin of $150 million, according to Lionhead’s Peter Molyneux.
Molyneux needs Fable III to push 5 million units, otherwise he thinks the series “will inevitably wither.” Fable…








